Case Study Categories
PWA for Hotel search engine
Challenges:
The client noticed a significant increase in mobile users in recent years. They realized that the mobile experience is getting more and more important for their clients. Creating a mobile solution is not easy and this means making difficult choices. Specifically, the company wasn’t sure whether people would accept the cost of downloading a mobile app, just to check if it fits their expectations. They also noticed that many people have problems with a quality mobile connection. Due to these reasons, the client was looking for different opportunities than a native app. One of the biggest challenges was to create an intuitive User Interface because designing a mobile appearance is much more different than that on standard websites.
Solutions:
Our team proposed the client to go for a Progressive Web Apps (PWA) , whose features seemed to be perfect for their needs. At that time, they were looking for a solution that would provide them with push notifications, offline mode, and home screen shortcuts. The most important factor for them was the accessibility to this app through a standard mobile browser. This PWA solution helped them to build an app without having to involve big teams of software developers. They focused on the most important features in the beginning, like push notifications, offline access and the possibility to add the app to the home screen.
Results:
• The mobile website is available in 33 languages, across 60 countries.
• More than 500 K people added the client’s shortcut to their home screen and their engagement increased by 84% in the first 3 months.
• Compared to previous mobile websites, Progressive Web App attracted far more users. Before PWA, only 0,8% repeat visits were recorded, now this number increased to an average of 2%.