Case Study Categories
Custom website and branding
Challenges:
• The current user base was mostly older adults in the age bracket of 35-58 and the client was looking to attract the younger audience and expand its online presence nationwide.
• The client was struggling to connect with a wide-ranging audience, specifically targeting millennial business owners. To overcome this challenge, they needed help with tailoring the customer journeys and messaging to resonate deeply with the unique values of each of the target segments.
• Bridging the gap between traditional banking to online banking
Solutions:
• Our designers and branding specialists worked together to deliver a superior and intuitive website design while improving the client’s target positioning.
• Refining the client’s brand positioning strategy to align their messaging, unique value proposition with the values and expectations of their target audience, ensuring a more approachable and appealing brand image.
• Revamp the client’s website, introducing innovative features such as a streamlined online banking interface, interactive financial calculators and seamlessly integrated scheduling appointments. This resulted in a finely-tailored digital space that enhances user engagement and ensures a modern, efficient banking experience for their clients.
• We created different conversion funnels for both personal and business banking services. This allowed different users to easily find information they needed. We supported their user journey with compelling messaging that contributed to higher conversions and more time on site.
Results:
• Improved user acquisition by 42% in 2 weeks
• Increased total visitor visits by 35% in 4 weeks
• User sessions increased by 13% in 1 week