Challenges:

We conducted a website audit and found :
• The brand’s website was still running on an older version of Magento.
• The custom theme was not compatible with the latest Magento updates, restricting the website’s ability to include the new update’s better functionality and features.
• The mobile version of the website lacked an intuitive store switcher, which made it difficult for visitors to navigate between different store views.
• The website was incapable of displaying dynamic content, and the shipping prices remained static, making it difficult to offer customized shipping rates for different customer groups.
• The website displayed the same pricing structure across all stores. The prices should be different and differentiated based on customer groups and tax (the price is with or without tax).
• The default signup form lacked flexibility and didn’t capture the information that is required to create targeted marketing and promotions.
• The website had the default SagePay payment method, but it didn’t meet the specific business requirements. Also, Apple Pay wasn’t integrated, potentially reducing conversion rates and overall sales.
• Our team found that the availability element didn’t display product availability accurately, especially for the configurable parts. This caused confusion among customers.
• The security patches were outdated, which exposed the store to potential security vulnerabilities that could risk consumer data.