Case Study Categories
Banking Application – Enhanced user experience

Challenges:
• Enhancing usability and experience to it 3.5M active users
• Long and buggy maintenance windows
• 2% attrition rate of its active users
• Payment gateway issues and down time
• Security issues to combat new malware and viruses
Solutions:
• Our team planned, upgraded and replaced its legacy vendor banking platform. This included moving from a predominantly web-based experience to the next generation of mobile banking by developing applications for iOS and Android devices.
• Integrating mobile activity, analytics and reporting into its business process management as well as other productivity and sales channels.
• Creating personalized digital banking experiences for customers that allow them to organize, engage and manage all aspects of their financial lives.
• Provided a complete banking experience that enables customers to pay bills, send or receive money with Zelle, make transfers, get their credit scores and locate a local branch.
• Cross-functional agile teams consisting of product owners, developers, technology architects, solution architects and scrum masters – worked in parallel to ensure fast-paced delivery with continuous innovation and integration.
• Developed a personalized dashboard features that users could customize based on what they were most interested in, including accounts, payments and transactions. Users were able to further customize the theme of the dashboard and upload images.
• Weisetech applied industry best practices to design, code, develop, test and perform quality control.
Results:
• This mobile banking app rose to the top spot in customer satisfaction among the 10 largest U.S. national banks’ apps – with top performance in the information/content and speed factors.
• Traffic on mobile channels increased from 30% to 65% in 3 months
• Active users supported on a personalized mobile banking platform rose from 3.5 M to 5.6 M
• 1.9 M logins per day on mobile channels
• 78% increase in both iOS and Android app ratings
• No maintenance window