Twitter Elongates its First View in India

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Twitter Elongates its First View in India

By Weisetech
April 27, 2016

With the launch of First View feature, online social networking service Twitter is giving Indian businesses a new way to advertise on its platform. The new tool offers marketers an engaging and highly visible way to share their brand story with compelling video creative across Twitter’s audience.

The feature was first launched in the US earlier in February; however, it is now available in 29 countries across Asia Pacific markets including India.

Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds.

How This Feature will help Business?

With this First View business gets a premium advertisement space and the guaranteed users view as the advertisement will be shown to the user as soon as he opens the application.

Twitter is getting popular and hence improving in the advertisement area. Earlier it has enabled the advertisement by which the marketers and promote the product without user need to log in. This needs no user account of Twitter to promote the tweet.

“Video is one of the hottest topics for all marketers at the moment. We are delighted to see exciting products being launched by Twitter, giving us more opportunities to build great experience for our audience. The ability of using video to generate global conversations and dominate moments of interest with First View opens up a great playing field, and ties in strongly with Mindshare’s vision of adaptive marketing,”

While the Twitter has not shared any details on its pricing, industry experts said that brands / advertisers will have to pay top dollar to have their communication on a user’s timeline.

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