Augmented Reality and Virtual Reality – Boon for Business

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Augmented Reality and Virtual Reality – Boon for Business

By Weisetech
June 15, 2016

One of the biggest developments in augmented reality is the HoloLens by Microsoft, intended as part of the Windows Holographic platform that is set to debut with Windows 10.

Virtual reality is being used in a number of ways by the business community which includes:

  • Virtual tours of a business environment
  • Training of new employees
  • A 360 view of a product


Many businesses have embraced virtual reality as a cost effective way of developing a product or service. For example, it enables them to test a prototype without having to develop several versions of this which can be time consuming and expensive.

Plus, it is a good way of detecting design problems at an early stage which can then be dealt with sooner rather than later.

Here is how augmented reality and virtual are benefiting different industries

Retail Industry

With the power of augmented reality, retailers can expand a business beyond geographical boundaries without incurring major overheads such as real estate or additional manpower. This technology lets shoppers walk through the virtual aisles.

Real Estate

Real estate is one of the most competitive and client-centric industries. With augmented reality, you can take customer engagement ratio to a new high. Simply hold your iPhone and move around the device around your interested property which will enable you to walk around the property and check details such as colors of the walls.

Benefits of Virtual Reality for Business:

Virtual Trial Rooms:

Let’s showcase products in virtual showrooms without using too much space.

Interactive Marketing:

Virtual Reality also spearheads companies to promote products by a blend of photography and technology leading to interactivity.


VR technology is helpful for e-commerce companies as it could be utilized for branding and aggressive marketing.

3D vision:

A 3D vision of the product improves customer satisfaction and loyalty and increases the profit margin for the companies.

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